Call for Papers | National Conference on IPR, Advertising & AI | RMLNLU Lucknow | Hybrid Mode | Submit by 28th Feb 2026

Call for Papers | National Conference on IPR, Advertising & AI | RMLNLU Lucknow | Hybrid Mode | Submit by 28th Feb 2026

National Conference on Intellectual Property, Advertising & AI

Organized by DPIIT IPR Chair, Dr. Ram Manohar Lohiya National Law University (RMLNLU), Lucknow
Dates: 28–29 March 2026 | Mode: Hybrid (Online & Offline)

About Dr. Ram Manohar Lohiya National Law University:

Dr. Ram Manohar Lohiya National Law University (RMLNLU), Lucknow, was established in 2005 by an Act of the Government of Uttar Pradesh and commenced operations in January 2006.

• Programs Offered: Ph.D. in Law, Social Sciences, and Humanities; One-Year LL.M.; Five-Year Integrated B.A. LL.B. (Hons.).
• Infrastructure: Modern Seminar Hall, Video Conferencing Hall, and the renowned Madhu Limaye Library, one of India’s premier law libraries.
• Vision: Advancing legal education and research while fostering students’ responsibility to serve society through law.

About DPIIT & the SPRIHA Scheme:

The Department for Promotion of Industries and Internal Trade (DPIIT), Ministry of Commerce and Industry, launched the SPRIHA Scheme in 2016 to establish IPR Chairs in select universities.

• Objective: Strengthen IP Chairs in higher education.
• Focus Areas: Quality teaching, research, and curriculum development in Intellectual Property Law.

About the Conference:

In today’s digital economy, advertising and branding are undergoing a profound transformation.

• Emerging Trends: AI-driven marketing, influencer culture, immersive digital platforms.
• Challenges: Deepfakes, synthetic media, AI-generated endorsements, and misappropriation of identity.
• Legal Concerns: Copyright, trademarks, publicity rights, consumer protection, and unfair competition.

The misuse of AI in advertising—particularly deepfakes—poses serious threats to reputation, consumer trust, and individual autonomy.

Conference Aim:
To provide a multidisciplinary platform for legal scholars, policymakers, industry professionals, technologists, and students to critically examine the evolving interface between intellectual property law, advertising practices, branding strategies, and AI-driven technologies.

Call for Papers:

The DPIIT IPR Chair, RMLNLU, invites original, unpublished research papers, articles, and case analyses from:

• Academicians
• Legal Practitioners
• Policymakers
• Industry & Media Professionals
• Research Scholars
• Students

Nature of Submissions: Doctrinal, empirical, comparative, or interdisciplinary.

Suggested Sub-Themes:

• Personality & Celebrity Rights in Advertising
• AI-Generated Endorsements and Legal Accountability
• Deepfakes and Misappropriation of Identity
• Trademark Law & False Endorsement in the Age of AI
• Copyright Issues in AI-Generated Branding Content
• Regulation of Influencer Marketing & Virtual Influencers
• Consumer Protection & Deceptive AI Advertising
• Comparative Perspectives on Publicity Rights
• Ethical Governance of AI in Advertising
• Balancing Innovation & Individual Rights

(Indicative list; authors may explore related topics.)

Submission Guidelines:

• Language: English
• Abstract: 250–300 words with cover letter (author profile, email, contact, designation, institution, address).
• Word Limit: 6000–8000 words (including citations).
• Formatting:
  • Times New Roman, Font Size 12, 1.5 spacing
  • Headings: Font Size 14, Bold, Center-aligned
  • Sub-headings: Font Size 13, Italicized
  • Footnotes: Font Size 10, OSCOLA (4th edition) citation style
• File Format: .doc
• Co-authorship: Maximum 2 authors (both must register).
• Similarity Index: As per UGC Guidelines.
• Declaration: Originality & copyright compliance mandatory.

Important Dates:

• Abstract Submission Deadline: 28 February 2026 (11:59 PM)
• Manuscript Submission & Registration: Through official link (Click Here).

Publication: Selected papers will be published in an edited book with ISBN.

Venue:

Dr. Ram Manohar Lohiya National Law University
Sector D-1, LDA Colony, Kanpur Road Scheme, Aashiyana, Lucknow – 226012

Registration Guidelines:

• Students: ₹1000
• Academicians & Professionals: ₹1500
• RMLNLU Students: ₹500

Accommodation: Available for outstation participants in nearby hotels on concessional basis (charges separate from registration).
Note: Each author must register individually.

Why Attend?

This conference offers a unique opportunity to:

• Engage with leading experts in law, technology, and media.
• Explore cutting-edge challenges in advertising and branding.
• Contribute to academic discourse on IP law in the age of AI.
• Network with policymakers, industry leaders, and scholars.

For More Details:

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